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    <description>Original research and field notes on event follow-up, lead capture and the gap between business conversations and the CRM.</description>
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      <title>The 9 PM hotel-room problem: why event follow-up never gets done</title>
      <link>https://relos.eu/blog/the-9-pm-hotel-room-problem</link>
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      <pubDate>Wed, 05 Aug 2026 10:30:00 +0000</pubDate>
      <description>You had a great event day. It's 9 PM, you're exhausted, and a pile of cards is waiting. This is where deals quietly die — and why more discipline won't fix it.</description>
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      <title>Recording vs. capturing: how to remember event conversations without crossing a line</title>
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      <pubDate>Wed, 05 Aug 2026 10:00:00 +0000</pubDate>
      <description>Recording the person across the table is a line most won't cross. The difference between recording and capturing — and how to keep conversations without a bot.</description>
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    <item>
      <title>Why sales teams don't use their CRM — and what actually fixes it</title>
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      <pubDate>Wed, 05 Aug 2026 09:30:00 +0000</pubDate>
      <description>Almost every B2B team owns a CRM, and almost none capture in it when a lead is created. Here's why — and why the fix is closing the capture gap, not a new CRM.</description>
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      <title>Why leads slip away after events: what 25+ B2B professionals told us</title>
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      <pubDate>Wed, 05 Aug 2026 09:00:00 +0000</pubDate>
      <description>We interviewed 25+ B2B professionals about the gap between an event conversation and the follow-up. It isn't the CRM — it's the manual bridge to it.</description>
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